PHG was instrumental in converting a 198 independent suite hotel to a Summerfield Suites by Wyndham and converting a 200-room suite hotel to a Springhill Suites by Marriot. These were both $3 million projects. Under Phoenix’s direction, each of these hotels completed multimillion dollar renovations and repositioning, resulting ultimately in the profitable sale of these assets.
During the years 1990-1993 PHG provided management, marketing and development support to the $350,000 per room Holiday Inn Kensington in London, England and the new Holiday Inn Crown Palace in Lisbon, Portugal.
PHG’s success is a result of its hands-on focused operating style fueled by experience and expertise. In order to maintain the PHG’s formula for past successes, and in response to demand for PHG’s management and consulting expertise, a policy/philosophy was implemented in 1993 that PHG only accepts projects in which it has a profit participation or equity interest.
The first venture under this philosophy was the Guadalupe River Ranch, a 360-acre exclusive resort ranch and seminar / conference center, in which PHG acquired 50% interest. It was originally operated in the early ’90s as a private retreat center that was rented to groups only. Under PHG this Hill Country ranch was opened to the public and developed into a resort that featured gourmet food and a complete resort experience. During the 6+ years of PHG’s ownership and management, the Guadalupe River Ranch achieved many milestones including revenue growth from $300,000 to $3 million annually; a net operating income in excess of 20% in each of the last 3 years; and national acclaim for food, wine and service featured in Southern Living,Texas Monthly, Texas Highways, Gourmet, and Wine Spectator (Award of Excellence in 2000). PHG successfully sold its interest in the ranch in March of 2000 in order to facilitate future growth.